Tomas Minarik

17+ years in design•Designing with AI

Work

Hello, I'm Tomas. I'm a design leader growing products, teams, but mostly making things happen.

About

Startup, corporate, and agency experience

Contact

Work

My Design Principles

  • And that is the sweet spot I’m always looking for. User needs should not back down to business needs, while business needs to generate revenue. And both can be achieved at the same time.

  • I operate as a player-coach moving between the lines and functions. Comfortable using Figma, prompting coding agents, as well as setting the design strategy, owning roadmaps, or mentoring designers.

  • It’s easy to get lost in opinions and preferences. While I fully realise that ambiguity is natural part of the job, the known part of the decision making is with me always based on facts, and insights.

  • Good, in depth conversation is a great starting point, but not the goal. I hate UX theater and work for sake of the work. Learn, build, ship and repeat. Strive for the best, but acknowledge the reality of constraints.

  • I spent more than half of my life designing. Because I’m curious. I like to learn new things, I like to build things, and iterate on them. I like process of learning. And ultimately, that’s what design is about.

Tomas Minarik

Testimonials

  • One of Tomas’s standout attributes is his ability to adapt, embrace challenges, and lead from the front. He is always willing to contribute and takes an active role in positively shaping and maturing the team. On several occasions, he has stepped forward to lead broader UX team initiatives, including enhancing team maturity.

    Chris Parmenter, Director of Product Design

  • Tomas brings a rare combination of strong design execution and out-of-the-box thinking. During our projects together he consistently delivered creative solutions while keeping the bigger picture in mind. What makes Tomas stand out is his extensive knowledge of AI tools in the design world and how to apply them effectively.

    Thorsten Reis, Product and Engineering Lead

  • Tomas has an exceptional unique skill where he has great attention to the details but also sees an overview and consider all other edge cases from the user’s perspective.

    Sihyung Seong, Staff Product Designer

  • As a manager, Tomas stands out as one of the best I’ve encountered in my career. His leadership is reflected in the happiness and positivity of the designers he manages, creating a thriving workplace culture. Beyond his skills as a leader and designer, he has played a pivotal role in scaling the UX team to its current success.

    Devinda Karalliadde, UX Manager

  • Tomas combines strategic thinking, empathy, and a genuine passion for developing his team. I am truly grateful to have worked with him and wholeheartedly recommend him as an exceptional manager and leader.

    Karina Zabrodina, Senior Product Designer

Let’s talk.

Currently open for remote, permanent contract opportunities in EU & UK, or local in Gothenburg, Sweden.

About

Designed & vibe coded by Tomas Minarik, 2026.

Contact

Designed & vibe coded by Tomas Minarik, 2026.

tomasminarik.com