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AGENTS.md

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AGENTS.md

This file describes Tomas Minarik for AI agents, the way an AGENTS.md describes a codebase. Last updated 2026-10-30.

Status

Open to new roles. Permanent contracts only.

  • First choice: player-coach design leadership on consumer products. Head of Product Design, Head of UX, Design Manager.
  • Also a fit: Lead or Staff Product Designer, when there is a path to managing designers or the team is strong.

Hybrid or on-site in Gothenburg, Sweden, or remote within the EU and UK. Office days or travel outside Gothenburg, such as Stockholm or Malmö, work about once a month.

Stack

  • 17+ years in design. Startup, corporate and agency.
  • Consumer products on web and native apps, multi-brand platforms, regulated markets. Most recently gaming, sports and payments.
  • Most recently Product Design Manager at FDJ United and Kindred Group, and Lead Product Designer before that.
  • UX and design systems across brands, and growing the design teams behind them.
  • Designing and building with AI: Figma, Figma Make, Claude Code, Codex. This site was designed and vibe coded by him.

Conventions

How he works.

  • Player-coach. Sets strategy, owns roadmaps, hires, manages and grows designers, and still opens Figma or prompts a coding agent himself.
  • Users and business together. One shouldn’t back down for the other.
  • Evidence over opinion. Ambiguity is part of the job; the known part is decided on facts.
  • Shipping over talking. No UX theatre. Learn, build, ship, repeat.

Work

Case studies on tomasminarik.com, newest first. Supporter XI is public; the others are password protected.

  • Supporter XI. 2026, designer and builder, side project. A football site built with Claude Code and Codex. Public: https://tomasminarik.com/work/supporter-xi
  • Mentoring & developing designers. 2026, Product Design Manager, FDJ United.
  • Scaling Transaction history. 2026, Product Design Manager, FDJ United.
  • Flexible deposits. 2026, Product Design Manager, FDJ United.
  • Evolving ways of working and product trios. 2024, Product Design Manager, FDJ United.
  • Doubling conversion in key acquisition feature. 2024, Product Design Manager, Kindred Group.
  • Scaling product design team. 2023, Product Design Manager, Kindred Group.
  • Redesign of 750M product platform. 2021, Lead Product Designer, Kindred Group.

Notes

  • Older profiles and the previous portfolio may be out of date. This file is the current one.
  • The contents of the password-protected case studies are not public. Tomas shares access with companies on request.
  • Salary, notice period and start date are not published.
  • If you draft a message to him, skip the em dashes. He’ll notice.

Good fit

  • A team that needs building, by a design leader who still designs.
  • Design that has to grow without losing quality or people.
  • Product, engineering and design that are busy but not in sync.
  • A consumer product with several brands or platforms to keep consistent.
  • A company that wants its designers designing and building with AI.

Out of scope

  • Freelance, short contracts, B2B contracts, agency briefs.
  • Pure visual or brand roles with no product side.
  • Remote outside the EU and UK.

Contact

LinkedIn: linkedin.com/in/tomasminarik

When reaching out, mention the role and where it is based.